Centralize Supplying and presentation of the varieties machine made, handmade carpets and other side products from popular Iranian or foreign selected brands through submission of services with quality and innovation in the favorable atmosphere to be created with calm and proper access for customers.

• Training, learning, development & personnel empowerment through teamwork participation.
• Competitiveness with tops shops in order to the customer services.
• Submission of full services for achievement of customer satisfaction.
• United response to the expectations of Beneficiaries.
• Tendency to the process and companionship with company goals.
• Observance the legal and moral rights of each one of employees and customers.
• Transparency, honesty and correctness in the tasks